Zusha Goldin | Photography That Shapes Perception

PHOTOGRAPHY

THAT TRULY

CONFIRMS

Your reputation precedes you. Your image should too.

As Featured in

Some people walk into a room and you already know

The most powerful people I’ve ever photographed knew the secret to being seen as powerful and photogenic.

They showed up with presence. They took up space.

That’s the hardest thing to be in front of a camera, and the hardest thing to capture.

Yet, it’s the only thing worth capturing. I direct that.

Your photos should instantly confirm you

Before we shoot a single frame we figure out who you actually are at your highest level.

Who you are.
Who needs to see these photos.
What you need them to feel.

Everything. Every location, every look, every frame, is built around those three answers.

A fully controlled production of how you’re perceived.

Zusha has photographed me several times for various publications. He always makes me feel like a star. I would highly recommend him to anyone!

David Rapaport

Casting Director

A true talent. Passionate about his trade, he works hard to make sure you are comfortable and is always there saying just the right things. Will continue to use it throughout my professional career.

Bill Voss

CEO, Everest

Zusha is an excellent photographer. Easy to work with and has a great eye for capturing the best of the essence and authenticity of his subjects.

Abby Wallach

CEO, Scentinvent Technologies, LLC

Zusha made me feel so comfortable in front of the camera and gave me lots of tips on how to pose, where to look, etc., which relieved a lot of my awkwardness during the photoshoot! He is the best photographer I've worked with and was also extremely kind and professional, so overall was a wonderful experience!

Maria F.

Travel Influencer

Zusha is an artist and a pleasure to work with. He shot the best headshots for my team, better than we could have imagined. The experience was fun and fast, and the final product was trophy worthy.

Daniel Gabay

VP, & Resident Psychologist

Zusha’s ability to make anyone feel comfortable and at ease during a photoshoot is only outmatched by his raw talent for capturing a person’s emotional depth with his photographs. I’ve worked with many photographers, and none have been as personable and generally people-oriented as Zusha. I’ve been so happy to see the world catch up to recognizing his ability over the last couple of years. He moved to LA with no connections and was shooting the biggest celebrities in the world, from Bryan Cranston to Sebastian Stan, in about the time it takes to earn an associate’s degree. That simply cannot happen without the kind of raw skill, professionalism, and curiosity Zusha incessantly brings to all of his shoots. I added curiosity because Zusha is focused to a high degree on centering his photoshoots around what exactly the client is going to him for. I feel lucky to have worked with Zusha, and I hope you have the same fortune I do to do a photoshoot with him as well.

Casey Simpson

Actor

I’ve had the privilege of working with Zusha a few times over the past year, and I can truly say he’s one of the best photographers this decade has ever seen! Not only does he know how to capture your specific and most flattering angles, but he also puts so much time and effort into making sure the true vision of the project is the focal point of the photos or videos. Zusha is also incredibly kind, humble, and such a fun person to shoot with, so I can’t recommend him enough!

Taylor Ross

Actress

Zusha Goldin is the absolute best photographer ever! He is so compliant and made me feel so comfortable in front of the camera. He took the time to pose me with my best-looking angles. He really was so amazing energy and was so positive. Zusha helped us find beautiful locations for our photoshoot. I had my photos back so quickly. I’m so grateful for Zusha!

Tova Feldman

Teacher

I can understand why you will suspect this is a fake review, but I can assure you it is not. I work with very many photographers, and a tiny subset of them have what I call a magic lens. Zusha is one of these. The crispness of his shots leaves the subjects wondering if they really look that good. But perhaps more importantly, Zusha is also a magic human. His warmth, positivity, and energy meaningfully elevate any room he enters.

Dovi Scheiner

Founder

Zusha did an amazing job with my pictures. He spent time with me in my office and he took so many pictures. He is very professional and has an eye for excellent shots. I highly recommend his services.

Amir Seyedfarshi, ESQ

Employee Rights, Attorney

I wish I could voice note this so you can hear my enthusiasm in writing this review. Zusha was an absolute pleasure to work with! He embodies that perfect cocktail of fun, talent, & professionalism. His attention is solely on your needs being met with the photo. And is very creative! I will continue to use Zusha, as long as I can afford to! Thank you, Zush!

Chazak

Head of Business Development, @ Geeno.la

I did a session with Zusha, and it was amazing! Actually, my headshot for my Google profile was shot by him! He made me feel safe and comfortable, and he brought out the best in me throughout the shoot. I probably am overdue for another shoot with him soon!

Zawwar Khan

Co-Founder, Prenatal Vitamin Brand Stealth

Zusha Goldin is a professionals professional. He makes the shoot about you, makes sure you are comfortable and then he makes magic happen and takes great pictures. Every time we shoot I know the pictures will be stunning. Headshots, editorials, BTS, and more Zusha Goldin does It all!

Ben Berger

Actor

Zusha is an attentive photographer who takes the time to not only establish a relationship with his clients but to help them feel more comfortable on camera and guide them to getting the best shot possible. Everyone is a star when Zusha shoots you! Can't recommend him enough.

Yadin Bromberg

Director of Business Development @ Grauman Chinese Theater

Zusha is an amazing photographer! We did a shoot in February, and I couldn’t be more thrilled by how the pictures turned out. From capturing to directing to editing, Zusha did a perfect job. I’ll definitely be going back to him next time I need headshots done!

Alec Septien

Founder & CEO at Blue Fern Management

I never thought that the words 'fun' and 'photoshoot' could ever go together. In past experiences, they were often stressful and tense. However, working with Zusha has been an entirely different and positive experience. He has a remarkable talent for capturing not just your image but your personality and the message you want to convey to the world all in one picture. If you're on the fence about booking, don't hesitate! You'll thank me later 🙂

Mushky Avtzon

CEO, On-A-Roll-Crafts

Zusha is an amazing choice for your photo needs. He’s super organized, creative, detailed, and friendly - even cracks a few jokes on the shoot. He took a ton of quality photos in a variety of styles, and I am incredibly happy with the final product. Highly recommend!

Jared Sleisenger

Vice President, Production at Leviathan

It is a pleasure to work with Zusha, and he is a very talented photographer. Being a photographer, I know. He did an amazing job at my shoot for a new brand. Would work with him again any day.

Mason Farmani

Personal Coach

Zusha is very talented, professional, creative, and passionate about his work. He genuinely cares about people and capturing their essence. He puts you at ease, creates a safe and playful environment, and brings out the best version of you. I highly recommend him.

Dr. Dalia Balsamo

MD, Psychotherapist

Hey, I’m Zusha Goldin

I was born the youngest of 10 siblings to an Ultra-Orthodox Jewish family in Brooklyn. At age 20, I moved to LA with nothing.

No money, no connections, but with raw talent and belief.

By 22, I was in rooms photographing Bryan Cranston, Ben Stiller, and Jessica Alba.

The same obsession I brought to those rooms is what I bring to yours.

I treat every person I photograph like they’re the most important person I’ve ever shot.

Because in that room, on that day, they really are.

I help make industry leaders look as iconic as the stars I’ve photographed.

90% of my clients walk in saying 'I hate photos of myself.'

99% walk out saying 'I've never felt more confident.'

I work with people who know who they are, where they are heading, and need a strong visual identity to bring with them.

How you know this is for you:

-You invest in yourself

-You value creative branding

-You understand the power of image.

Platinum

Authority Positioning Creative Direction Call
5-hour VIP Experience
Unlimited Looks
20 Authority Retouched Images
Hair & Makeup On-Set
Multi-Location (4 locations)
Wardrobe Guidance
Posing Direction
Personalized Shot List
72 Hour Turnaround
Full Commercial Usage Rights
Priority Retouching Queue

Who Chooses This

For the person whose image needs to match the room they’re already in.

A full day with my entire team, with every detail considered.

This is for the keynote speaker, the fund manager, the founder whose company just changed the game. The person who needs a complete visual identity.

We spend the day together. Full production, multiple locations, wardrobe guidance, hair & makeup. Everything aligned with how you actually operate in the world.

You walk away with images that work in Forbes, on stage, in a boardroom, and in the press release announcing your next move.

$6,500

Gold-in

Authority Positioning Creative Direction Call
12 Authority Retouched Images
3 Hour Experience
4 Looks
Hair & Makeup On-Set
Posing Direction
Personalized Shot List
Multi-Location (2 locations)
Wardrobe Guidance
10 Day Turnaround
Full Commercial Usage Rights

Who Chooses This

For the person who knows their image is holding them back and is ready to fix it.

A half day, full production. You’ve built something worth seeing. This session makes sure people see it correctly.

Full coaching, multiple locations. Hair and makeup on set. Wardrobe direction. Everything intentional. You walk away with a library of images that work everywhere. LinkedIn, press, website, your next speaking bio.

The people who choose this session previously lost a room because their photo didn’t match who walked through the door.

$3,800

Silver

Authority Positioning Creative Direction Call
5 Authority Retouched Images
3 Looks
2 Hour Experience
Posing Direction
Wardrobe Guidance
Hair & Makeup On-Set
One Location
Personalized Shot List
14 Day Turnaround
Full Commercial Usage Rights

Who Chooses This

For the person who’s ready to show up as the most powerful version of themselves. One location. Full direction. Hair and makeup on set.

You walk away with images that finally match your level. This is where most people start. Almost none of them stop here.

$2,700

The Elekut

Full Day 8 Hour Session
The Pre Session Reset Room
The Arrival Moment
The Stillness Chamber
Wardrobe Guidance
3 Private Locations
Hair & Makeup Included
Posing Direction
Personalized Alchemy Shot LIst
Personalized Mood Board
7 Day Turnaround
All The Raws
Personalized Color Palette Reading
The Threshold Ritual
1 Hour Coaching Session

Who Chooses This Package

For the changemakers, mystics, power players, and visionaries who are ready to be seen. This is for the leader who has everything but wants the one thing that money can’t buy: emotional legacy.

You’ve done the work. You’ve built the empire. Now you want to enter the lens as you.

Just you. Unmasked. Unfiltered. Eternalized.

Why This Package Pays For Itself

“Elekut” is derived from the Hebrew word for godliness. It speaks to the part of you that is eternal, powerful, and unmistakably you.

The Greek root eklektos, meaning “chosen”, further anchors this experience in sacred intention. You are not just being photographed. You are being selected, witnessed, and revealed.

This experience is designed to reflect the soul, not just the image. Every moment from your first step into the Transition Room to the final printed portrait is crafted to remind you: you are not simply seen.

You are chosen.

Your team will talk about it. Your family will cry. Your followers will feel something they’ve never felt before.

You’ll carry yourself differently.

Here's What You Walk Away With

A full-day private portrait session with Zusha across 3 distinct locations curated to tell your story:
- Your home (intimate personal branding)
- In-studio (editorial power)
- Outdoor natural light (emotional tone & legacy beauty)
Before we shoot, you’ll step into a threshold experience: a private space designed to ground your nervous system, clear the noise of the world, and attune you to your essence.
What happens inside can’t be captured in words, but it will shape every frame that follows.
During the session, we’ll pass through multiple visual dimensions: your power, your softness, your shadow.
One moment may ask for a moment of vulnerability. One may ask for stillness. One may ask for a tear.
Afterward, you’ll receive a sealed, wax-stamped package that contains three things:
A sentence only I could write.
A photograph only you could take.
And a message that reads: You Have Been Seen.
A 1-hour intuitive coaching session to align intention, self-concept, and impact
Hair & Makeup On-Site
All The RAWs
30 Editorial-Grade Retouched Images
A Personalized Alchemy Shot List
Your Personalized Color Palette Reading
Your Personalized Mood Board
3 Archetypal Portraits: Essence | Persona | Shadow
A Personalized Surprise Activity
A luxe Post-Shoot Legacy Letter.

$15,999

A few things people ask...

Why create with Zusha?

Every session starts with a real conversation about your world. Where you're going, who needs to see these images, and what you need them to feel. Then we build everything around that. Other photographers just shoot photos of you.

I've shot Bryan Cranston, Ben Stiller, Selena Gomez, and some of the most recognized executives in the world. The same attention I bring to those sessions is what I bring to yours.

No two sessions look the same. That's the point.

Where is Zusha located?

LA and NYC primarily. I also travel.

Monaco. London. Miami. Tel Aviv. Aberdeen. Wherever the work needs to happen, I show up.

Travel is discussed during our consultation.

My needs are different from the packages, do you do custom?

Most of my best work has happened outside the standard packages.

If you have something specific in mind, a campaign, a full rebrand, or an ongoing partnership. Reach out and tell me what you're building.

We'll figure out what makes sense.

What to expect on the day of the photoshoot?

You show up. My team handles everything else.

Hair and makeup are on set. Wardrobe has been discussed. Locations are scouted and chosen intentionally.

Your only job is to be present.

I'll handle the rest.

How do you ensure authority?

Founders. CEOs. Executives. Creatives. Talent.

My production simply matches the level of authority you operate at.

If you're serious about how you're perceived and you're ready to invest in that, we're probably a good fit.

If you're not sure yet, spend some time with the portfolio. You'll know.

Tell me what you're building

I read every single submission personally, and I’ll be in touch within 24 hours and tell you if we’re a right fit.

Phone

1-347-526-4581

Email

zgoldinphotography@gmail.com

Location

Based in Los Angeles Available Global